Courses Designed to Improve Sales Effectiveness, Grow Customer Loyalty, and Increase Compliance Knowledge
DETROIT, Jan. 15, 2015 — Ally Financial today added new training courses to its Performance Development Center, further expanding the scope of its educational offerings for dealers. The new courses address important topics like selling skills, customer loyalty and retention, social media marketing, F&I management and compliance education. Course content leverages nearly 100 years of Ally’s auto industry experience, and includes real-world examples and practical techniques that can be applied to daily operations. By offering one of the most comprehensive dealer training programs in the business, the Performance Development Center helps Ally strengthen relationships with dealers, and support them in a changing marketplace.
Ally’s Performance Development Center is an education platform that provides innovative and easily accessible training sessions for dealership employees at all levels. Since its launch in 2013, more than 10,000 learners have registered for more than 70 different courses. The Performance Development Center offers the flexibility to learn online 24-hours a day with on-demand modules, or in a classroom setting with instructor-led training that takes place in-dealership or offsite.
The new courses will be introduced to dealers beginning January 22 at the National Automobile Dealers Association Convention and Expo. They include comprehensive F&I Management Training that teaches effective customer needs assessment and menu presentation skills, a Vehicle Selling Skills course designed to help sales consultants develop a consistent and professional approach, and courses designed to help dealerships learn customer loyalty strategies and social media management. The courses are infused with practical examples, tips and techniques that Ally has assembled through its extensive experience with dealers of all sizes across the country, which dealers can use to build the knowledge base and skill set of employees at all levels.
A new series of compliance-focused courses will also be added to the Performance Development Center later this month that aims to educate dealership employees about current rules and regulations. The compliance training courses are being provided in connection with the Enterprise Governance, Risk & Compliance Solutions division of FIS, which specializes in risk management, regulatory training and consulting services for the automotive and financial services industries. FIS, a global leader in banking and payments technology as well as consulting and outsourcing solutions, provides risk management, including compliance training, to more than 5,000 financial services companies across the country as well as all major regulatory agencies. The compliance training courses will cover topics such as Truth in Lending Act, Fair Lending, Regulation M and Federal Advertising Laws, and provide role-specific eLearning training for sales and finance professionals.
“As a leader in the auto industry, Ally believes that the combination of best-in-class products and services paired with a knowledgeable sales force is a winning combination for dealerships,” said Jim Whiteford, executive director, Performance Development at Ally. “By continuously adding courses to our Performance Development Center, we are creating an important resource for all dealers, offering valuable, real-world knowledge and tools to help them sharpen skills and increase efficiency and effectiveness throughout their organizations. We are proud that our platform has reached 10,000 learners and we will continue to add new courses based on feedback and demand.”
Ally’s Performance Development Center was launched in 2013 to provide dealers with convenient access to comprehensive education and training. The platform offers more than 29 on-demand and instructor led training courses with more than 44 on-demand modules covering a wide range of topics. Most modules are under 20 minutes, specifically tailored for busy dealership personnel. The Performance Development Center is available to all dealers and is continuously updated with new courses and content.
For more information and a demonstration of the new courses, please visit www.allydealertraining.com or Booth 2401S at the NADA Convention.
About Ally Financial Inc.
Ally Financial Inc. (NYSE: ALLY) is a leading automotive financial services company powered by a top direct banking franchise. Ally’s automotive services business offers a full suite of financing products and services, including new and used vehicle inventory and consumer financing, leasing, inventory insurance, commercial loans and vehicle remarketing services. Ally Bank, the company’s direct banking subsidiary and member FDIC, offers an array of deposit products, including certificates of deposit, savings accounts, money market accounts, IRA deposit products and interest checking. Ally’s Corporate Finance unit provides financing to middle-market companies across a broad range of industries.
With approximately $149.2 billion in assets as of Sept. 30, 2014, Ally operates as a financial holding company.
SOURCE: Ally Financial Inc.